Can an exhibition booth be built from circular construction material?
The Real Estate Arena Circular Booth is a joint venture exhibition booth initiated by TRIQBRIQ and Beta Realities. The booth was launched in Hannover as a circular and reusable booth showcasing digital innovation in construction, interactive BIM tools and state-of the art plannng methodologies.
The exhibition stand, located directly next to the main stage, was complemented by two identical communication areas and a "real estate labyrinth." In addition to its flexibility in assembly and disassembly and its application, TRIQBRIQ's system and Beta Realities' digital plannin also scores points in trade fair construction due to its reusability and software approach to architecture: all of the BRIQs (over 1,200) yused in the booth are reused in construction circular buildings in Germany - A true showcase of flexible, interactive and regenerative design solutions.
Project Region
Europe
Project Period
2025
Location
Hannover, Germany
Team
Marvin Bratke, Alisa von Postel
Status
Built
Programme
Exhibition, Interior Design
Client
TRIQBRIQ AG
Collaborators
Evolution Setup GmbH, PeliCAD
Size
30 sqm
Host
Initiator
Circular Event Architecture that can be reused and reconfigured.
The project demonstrates that an innovative and collaborative planning process—initiated early with all key project partners—can lead to efficient, circular, and forward-thinking building concepts. Using a circular material strategy, the exhibition stand became an interactive element at the Real Estate Arena that invited visitors to join the construction process with sustainable materials.
A vivid and interactive Event Space.
The interactive concept invites people to participate and interact with the booth. Various touchpoints inform visitors about material sourcing leading to construction and to reuse in a full material lifecycle. With their competence in sustainable and circular construction, Beta Realities aims to rethink exhibitions more sustainable.
Designed for Disassembly.
The REA exhibition Booth is a testbed for material sourcing. A prototype for simple, efficient and affordable building solutions that are scalable. Our answer to the demand for affordable architecture.
Interactive Zoning
An interactive zoning invites visitors to experience a material cycle from sourcing to recycling. The booth showcases sustainable ways to handle regenerative materials in construction and exhibits a digital toolset that enable transparent and efficient planning processes for customers.
Can an exhibition booth be built from circular construction material?
Can an exhibition booth be built from circular construction material?
Natural Materials for Healthy Spaces.
During Real Estate Arena the interactive booth offers workshops on circular and sustainable building, targeting project developers, construction companies, and architectural firms. Through the exclusive use of natural building materials visitors learn on natural cycles and circular applications from furniture to building.
A vivid exhibition.
Visitors of the Real Estate Arena in Hanover were able to participate in interactive workshops, informative talks and expert exchanges. Multiple zones created different ways of interaction, lingering, meeting and privacy spaces.
A simple Concept that can be scaled Infinitely.
Elevating circular economy principles to a new level, the the boothoffers simple construction solutions for reversible buildings. Closing material loops, all building elements are designed for disassembly.
Interactive Touchpoints.
The booth offers multiple ways of experiencing it, creating themed zones for exploration. Interactive touchpoints acompany visitors along their journey through sustainable materials and innovative circular construction.
A showcase for scalable Construction.
The REA booth impressively shows what is already possible in the area of sustainable and circular construction. It is a symbol of the future viability of our industry and the importance of partnerships.
